One of the biggest headaches when building your business is what to do online – unless you work in a digital industry, it’s pretty unlikely that you’re going to be well informed about all the options or have any idea what to do when.
Luckily, if you have a marketing problem, Jigsoar Media is here to solve it. Here is your no fuss guide to setting up a digital presence for your business.
- Create a website – sounds simple, until you try to do it yourself. A web design company may be expensive, so consider using WordPress and a simple theme to get started. You can do this yourself without incurring too much expense, but you’re always going to have to pay for your domain name at the very least. If you need a domain and possibly related emails, I recommend https://www.webcentral.com.au/ as their after sales service is fantastic. Once you have the site, make sure you update your website to something that looks professional and reflects your brand – it will become your strongest marketing tool in time.
Make sure the content of your website reflects the keywords that your customers are likely to search. This will help search engines find your website and display you in their search results. Over 90% of customers will use Google when researching a product or service. If you aren’t on Google, well, you just need to be. Also note a new website takes time to come up organically as their bots needs to find it and comb through it, so don’t be too discouraged if you can’t find it immediately.
- Install Google Analytics on your website – this is a free service from Google that tracks things like website visitors, page views, user demographics, and the more you get to know the platform, the more useful it becomes. You can do this yourself following Google’s instructions or, if you have a web developer, ask them to do this for you.
- Set up a Facebook and Instagram page – Add all your business information, present your logo and business name clearly, and start posting content. This is telling your audience that you are open for business and actively engaging with customers. Use the Facebook Business Suite to schedule posts ahead of time so you don’t have to worry about it every day.
- Open a Mailchimp account – this is where you can send regular emails to your customer database, maintaining a constant touchpoint and informing them of any news, offers and business-related updates. If you keep this up to date it’s a little ongoing job rather than a massive job further down the business journey. Mailchimp is free to use and offers paid additional features.
- Create a Google My Business listing – another free service from Google, this is where your business profile displays on the right-hand side of the search results. If someone is searching your business name, you want them to find your business profile, as it has your contact details, opening hours, physical location, and all your other business information that is important to them.
Once you have completed these five steps you have successfully installed the foundations of your digital presence. The great thing about all these services is that they are free, except for the website costs, which should be fairly low at this stage. As your business grows you will most likely want to move into Google Ads, Facebook Ads and Conversion Tracking, and you may even be interested in reporting tools like Google Data Studio, and you’ll probably want to hire an SEO professional to help with your Google ranking, but none of these things are essential for a business at the very beginning so don’t worry about them. The five steps above are more than adequate for any business that isn’t yet ready to scale.
If you need assistance with learning how to market your business, Jigsoar Media is here to help – the SUMMMIT Course is a seven-step course that takes you through the whole process you need to know to successfully market your business.