If you don’t know this about us already, we LOVE branding!
Branding is more than just a logo, branding is who you are as a business, what you stand for and how people perceive you – it’s your reputation.
Since the brand encompasses the essence of your business, share this with your team and integrate it into every aspect of the business from the way the phone is answered to how the team dress and behave and the language they use.
A great brand is built consciously. Many smaller businesses neglect this important process as they don’t necessarily understand the long term positive impact it can have.
A good brand connects with people on a personal level. Buying is an emotional experience and people LOVE telling others about brands they like! They want to share their enjoyment and their positive experience and word-of-mouth is an excellent form of advertising!
Very importantly, you don’t want to be all things to all people. Not everyone is going to resonate with your brand, and that’s great because some people are not your ideal customer and your brand can do a good job of attracting more of the right audience to you (and less of the others).
A clear and consistent brand helps your customers know exactly who you are and what they can expect from you.
Branding also supports your advertising and message you promote by creating recognition of your business, not just the products or services you’re selling.
There are many media options to enhance your brand and depending on where your audience is you could consider: your website, social media, emails, print, television or radio. Each media has differing benefits depending on what you’d like to achieve and how you are going to express your brand values. A multi-faceted approach is usually best and the key is ensuring your messaging is consistent across all platforms.
If you think it’s time to start building your brand, whether you’re just starting or you’ve been around a while, we’d love to help you grow!
In health and happiness.